SITUATION

New Robust Features, Inconsistent Interface

The Sente Group had experienced success but saw potential to expand it. In particular, Vice President of Product Dennis Fuller recognized opportunity in the digital product’s interface. The product had grown sophisticated in response to customer needs, with many new features added. The more robust functionality had caused challenges for the product’s user interface.

SOLUTION

Expert Review, Personas, Interface Standards, + More

Our work with The Sente Group began by taking a close look at the product’s interface. We offered a set of tactical recommendations to set The Sente Group on the path to a better interface quickly. To further improve the interface and to keep it consistent over time, we also recommended some deeper user experience work, including defining user needs with personas, creating user flows, and setting more design standards.

RESULTS

Rise in User Adoption + Lasting Guidelines

Since implementing changes to their product’s user interface, The Sente Group has noticed a boost in user adoption. More of their customers are using their product more often, which leads their customers to better manage their testing resources and to make their relationships with The Sente Group more strategic. Also, The Sente Group gained guidelines that they can use again and again.