Colleen Jones Announces Third Edition of The Content Advantage for Release in Q4
Atlanta, Georgia – Content Science Founder and President Colleen Jones has announced the third edition of her top-rated book, The Content Advantage, slated for release in early November 2024.
“I’m thrilled to bring The Content Advantage into a meaningful third edition,” notes Jones. “This will be a substantive update to the second.”
Updates of the pioneering book will include, at a minimum
- Updated facts and statistics, including from Content Science’s ongoing research into success factors for content operations.
- New examples from a range of organizations.
- “The rest of the story” for original examples in the first and second editions.
- Explanation of an end-to-end content approach.
- Expanded material about modern content roles and skills including content design and content engineering.
- Deeper insights about artificial intelligence and content, including assessing readiness for it at scale.
“The spotlight on content in business is brighter than ever,” notes Jones. “I envision The Content Advantage as a must-read for anyone, from individual contributor to enterprise executive, to see the exciting possibilities, sidestep the pitfalls, and make their content make a positive difference in the world.”
For more about the trends driving content-led and AI-driven digital transformation, see our State of Content 2024 webinar recording and our Content Trends 2024 article.
Additionally, the third edition of The Content Advantage will feature a new cover. Fans of the book will have the chance to vote on cover design options before the final design is selected.
About Content Science
Content Science is an award-winning end-to-end content firm founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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