SITUATION

GMA members struggled to find the content they needed.

GMA members often complained that content was hard to find. GMA wanted to ensure its audiences could easily find content they wanted, discover new related content or services, and feel reassured that GMA was truly their expert advisor. GMA also desired to reduce the amount of content they needed to migrate into a new content management system.

SOLUTION

Analysis, nonprofit content strategy, content architecture, content development

Starting with GMA’s vision, as well as our experience and expertise in nonprofit content strategy, we started with analysis. Then we synthesized our analysis findings with GMA’s vision, with research-based best practices, and with our own experience to offer a set of strategic recommendations, including what content to keep and what to archive. We also suggested ways of organizing and structuring the content. To help guide content creation, we rewrote select content to illustrate many of our key recommendations.

RESULTS

Clear plan, tangible user impact, and critical guidance through a CMS transition

Not only did GMA stakeholders gain a clear plan and direction, but GMA members also noted that the new content helped answer key questions faster and easier. For the long-term, GMA is following the recommendations, building upon them, and measuring progress as the organization transitions to a new content management system.