SITUATION

Web and mobile trends meant ACS needed a more modern approach to sharing content

ACS developed much of its content with a print-first mindset. As the internet changed rapidly over the past 10 years, ACS recognized it needed to shift its content efforts to web and mobile. To better understand its current content situation, the changing content climate, and ensure they were making the right content decisions, ACS partnered with Content Science to modernize its approach to content and analytics by establishing content intelligence.

SOLUTION

Developing a content intelligence system to collect actionable data

To help ACS’ content work harder, Content Science guided the nonprofit to establish a content intelligence system using the right tools to gain a deeper understanding of its audiences’ content needs and preferences. The engagement leveraged our CS Lab solution and our ContentWRX product.

RESULTS

The right tools and data lead to more confident content decisions

Our content intelligence system provided ACS with the information it needed to make better, more informed content decisions to meet the growing needs of its audiences. For instance, the insight helped the nonprofit recognize the need to tailor content about its Road to Recovery program for two different audience segments, rather than try to address all segments in one web page.