SITUATION

Fast-shifting web and mobile trends meant ACS’s content needed to work harder

ACS developed much of its core content expertise for print publications and marketing materials. As the way people use the Internet rapidly changed over the past 10 years, ACS recognized its content needed to adapt to the web and mobile. To make sure they were up to speed on this quickly evolving content climate, ACS sent its best and brightest to Content Science’s training space in Atlanta for an all-day session on the latest web content best practices.

SOLUTION

Customized training established a modern vision for content and educated stakeholders about best practices to achieve the vision

To help ACS maximize its training time, we customized our training session to include a vision for effective web content; essential web content best practices; trends in SEO, visual content, and mobile content; considerations for CMS technology; and many health and nonprofit examples. We focused on connecting best practices with important ACS business goals such as creating a positive user experience, enhancing communications strategy, and making content production and distribution more efficient.

RESULTS

Tools, expertise, and collaboration to catalyze change necessary to achieve goals

Our training provided ACS with tools and expertise to support their shift in priorities from print to web and mobile. Bringing together people from different teams within ACS fostered collaboration, which continues to help ACS achieve its business goals.