Digital Services Georgia
How content process, playbooks, and training have accelerated progress for Georgia’s Digital Office
Content Enablement Program Helps Georgia’s Digital Office Empower Authors Across More Than 100 Websites
DSGa engaged Content Science to help state agencies manage content more effectively.
As the go-to resource for the hundreds of staff who manage Georgia government websites, DSGa is responsible for leading content technology, training, and best practices. To better serve the state’s residents, DSGa launched a multi-year initiative to improve content effectiveness, including implementing a new content management system, Drupal 8. The move to Drupal 8 also involved a significant paradigm shift in terms of how they think about and present content to constituents.
Developing a content playbook, designing a process for agency engagement on content strategy, and providing training on key skills.
We worked with DSGa to assess their situation and create a plan to give individual agencies the right content tools and training, including content intelligence tools for analysis and tracking.
DSGa gained immediate and longer-term benefits from the content playbook and training program.
DSGa gained immediate and longer-term benefits from working with Content Science to develop a content playbook and training program.
Content Tools at Their Fingertips: The DSGa team now has ready-to-use resources for helping state agencies improve their website content.
Training Tips and Tactics: DSGa staff have also gained skills and insights that will help them empower more agency website content creators and managers.
Content Effectiveness Measurement: DSGa is now moving toward a system of content intelligence that maximizes the use of data from SiteImprove, Google Analytics, and ContentWRX.
“At the end of the day, content is one of our key products. Information is something that people come to us for and we had to build the right structure to be able to serve that.”Georgia’s Chief Digital Officer, Nikhil Deshpande