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Content Science Partners with Siteimprove to Expand Content Intelligence Capabilities

posted by Esther Goh

Content Science and Siteimprove logos

 

Content Science has entered a partnership with Siteimprove, the global market leader in website analytics, to enhance its content intelligence offerings.

“Content intelligence is a key success factor in an end-to-end content approach with mature content operations. The Siteimprove platform is built on a solid understanding of content’s role in end-to-end customer experience,” notes Content Science President Colleen Jones. “So Siteimprove naturally complements Content Science’s solutions to empower clients with content intelligence that’s actionable.”
With the partnership, Content Science will use Siteimprove in CS Lab, CS Brain, and CS Squad solutions for services including but not limited to
  • Content analysis and auditing.
  • Content performance assessments.
  • SEO analysis.
  • Accessibility assessments.
  • Content intelligence reporting.
  • Staffing content analysts.

Content Science will use the software in tandem with its own ContentWRX product, which streamlines assessing content effectiveness and is the foundation of content intelligence.

Additionally, Content Science will add material about using Siteimprove to two Content Science Academy certifications: Content Analysis + Strategy and the upcoming Content Analytics + Intelligence.
“For enterprises, content goes hand-in-hand with SEO, accessibility, and achieving key metrics,” says Siteimprove Vice President Guy McWilliam. “So I’m excited to welcome Content Science into our partnership program as they guide enterprise clients in understanding their content effectiveness and building actionable content intelligence.”
The partnership enables Content Science to use Siteimprove on client websites or to help clients adopt Siteimprove themselves.
“The flexibility is a win for everyone involved. Ultimately, both Siteimprove and Content Science want enterprises to improve their digital experiences by making better content decisions faster,” adds Jones.
 
About Siteimprove
Siteimprove empowers brands to stand out with engaging, accessible, and high-performing digital experiences for every website visitor. More than 7,500 companies around the world use Siteimprove solutions to create engaging digital content experiences that capture customer attention, drive marketing success, and grow revenue.

About Content Science
Content Science is an end-to-end content company that works with the world’s leading brands to close the content gap in digital business. Our solutions like CS Brain, CS Forge, CS Lab, and CS Squad bring together outstanding services as well as unique products like ContentWRX and Content Science Academy. We turn content insight into business impact.

 

About ContentWRX
The patented ContentWRX system from Content Science offers unique features that take the hassle out of understanding and predicting your content’s effectiveness. ContentWRX analyzes and scores the effectiveness of content, enabling organizations to collect, analyze, interpret, and act on data to accelerate ROI across sales, marketing, customer support and more.

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