Atlanta, Georgia – Content Science has released a comprehensive new guide to help enterprises and growing organizations modernize their content strategy and operations.
Specifically, the guide explains why and how to launch an end-to-end content initiative. Content Science President Colleen Jones explains, “In a time of unprecedented disruption and change, an end-to-end content approach is the only way to achieve impact reliably.”
Content Science developed the guide because despite making strides in other areas such as technology or for specific purposes such as content marketing, many companies overall still treat content the same way they did as long as a decade ago.
“Our team continues to see content approaches that are needlessly siloed, reactive, inefficient, tactical, and lacking insight about content effectiveness. The dire end results can range from lost revenue to more support costs to more customer churn to damaged brand reputation to legal problems to losing top talent, ” notes Jones.
“And our most recent content operations research backs this up. More than half of participants reported that their organization’s maturity level is 1 (chaotic) or 2 (piloting) out of 5 (thriving).”
About Content Science
Content Science is an end-to-end content company that works with the world’s leading brands to close the content gap in digital business. Our solutions like CS Brain, CS Forge, and CS Lab bring together outstanding services as well as unique products like ContentWRX and Content Science Academy. We turn content insight into business impact.
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