Many content teams leverage AI to speed up and scale up production in some way. However, mature teams benefit even more from AI. That’s why it’s important to understand your current level of maturity.
Content Science has created a model encompassing five levels of content operations maturity based on extensive research. This new collaboration extends the model to detail practical and specific ways content teams can and do use AI tools.
“The Content Science team and I are excited to expand application of our content operations maturity model to using artificial intelligence,” notes Content Science President Colleen Jones. “We are huge advocates for innovation in the space and delighted to see content leaders and their teams have more and better tools than ever to address the challenge of sustaining effective content at scale.”
Using AI to increase volume alone can be counter-productive and result in low-quality content. The real payoff is found when bringing in AI at a more mature stage to speed up ideation and experimentation.
About Content Science
Content Science is an award-winning end-to-end content firm founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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