Atlanta, Georgia – Content Science has expanded ContentWRX, the leading tool for assessing content effectiveness, to include more analytics and accelerate generating insights.
The additional analytics include:
- User Sessions: data on user device, location, session, duration, and pages viewed
- User Journeys: data on the most popular starting points, the most common dropoff points, and a breakdown of all user flows
- Site Search: data on what topics users are searching for
- Video Analytics: data on how users are engaging with video content
“Our vision for ContentWRX is to close the content gap in insights so everyone can make better content decisions,” notes Content Science Founder Colleen Jones. “Adding more analytics lets content strategists, content marketers, content designers, writers, and executives learn even more about how customers are interacting with their content.”
ContentWRX customers can access the new features in their dashboard to gain deeper understanding of how visitors are navigating and interacting with their digital experiences.
The patented ContentWRX system offers unique features that take the hassle out of understanding and predicting your content’s effectiveness. ContentWRX analyzes and scores the effectiveness of content, enabling organizations to collect, analyze, interpret, and act on data to accelerate ROI across sales, marketing, customer support and more. To learn more, visit the website or schedule a live demo.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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