Georgia Municipal Association
When GMA members felt overwhelmed by too much content, Content Science provided analysis and strategy to help make GMA’s content more streamlined and findable.
GMA Overcomes Content Overload with Nonprofit Content Strategy
Created in 1933, the Georgia Municipal Association (GMA) advances the interests of Georgia’s cities through consulting and advocacy. GMA’s membership includes more than 99% of the state’s municipal population. The nonprofit serves as a publishing hub through its daily curated news stories, Georgia Cities newspaper, educational services content, training materials, legislative alerts, directories, and more.
GMA members struggled to find the content they needed.
GMA members often complained that content was hard to find. GMA wanted to ensure its audiences could easily find content they wanted, discover new related content or services, and feel reassured that GMA was truly their expert advisor. GMA also desired to reduce the amount of content they needed to migrate into a new content management system.
Analysis, nonprofit content strategy, content architecture, content development
Starting with GMA’s vision, as well as our experience and expertise in nonprofit content strategy, we started with analysis. Then we synthesized our analysis findings with GMA’s vision, with research-based best practices, and with our own experience to offer a set of strategic recommendations, including what content to keep and what to archive. We also suggested ways of organizing and structuring the content. To help guide content creation, we rewrote select content to illustrate many of our key recommendations.
Clear plan, tangible user impact, and critical guidance through a CMS transition
Not only did GMA stakeholders gain a clear plan and direction, but GMA members also noted that the new content helped answer key questions faster and easier. For the long-term, GMA is following the recommendations, building upon them, and measuring progress as the organization transitions to a new content management system.
To have gone through Content Science’s process, talking to stakeholders, completing the ContentWRX survey, and going through everything step by step, I don’t feel that any assumptions were left unchallenged. We now have a well-documented and supported business case along with best practices that get us to where we want to be."Amy Henderson, Director of Communications & Marketing, Georgia Municipal Association