Consumer Technology Association
When CTA wanted to create more compelling web content and get up to speed with best web writing practices, Content Science provided customized training.
Web Writing Workshops Take Consumer Technology Association’s Content to the Next Level
The Consumer Technology Association has more than 2,200 member companies and represents the $287 billion U.S. consumer technology industry. Their members trust CTA to help them grow every facet of their businesses through research, events, advocacy, and standards committees. CTA also publishes the semi-annual report, U.S. Consumer Technology Sales and Forecasts, which serves as the benchmark for the consumer technology industry. Since effective communications is paramount to their success, CTA partnered with Content Science to improve their web writing through a series of writing workshops. In this case study, learn about this powerful standards and trade organization’s situation, our solution, and the results.
SITUATION
Website redesign provides the opportunity to elevate web content to enhance branding, increase engagement, and much more.
Ahead of its website redesign, CTA wanted to get all content creators on the same page by establishing a content vision across all departments within the organization. CTA looked to Content Science to train content creators on how to use best web writing practices to create compelling content.
SOLUTION
Customized writing workshops lead to shared content vision and knowledge of best web writing practices.
To be effective in our training, we designed CTA’s writing workshops to address their specific needs according to our
analysis of their data. Training included must-know web writing practices, the benefits of best web writing practices, shifting mindset from print, how to optimize content, a web writing process, and the tools to use. Participants were able to evaluate and edit their content in the workshop to apply what they were learning immediately.
RESULTS
Content creators equipped with the knowledge and tools necessary to create effective and compelling content.
Our training provided CTA with the guidance and resources needed to shift their content approach and embrace web writing best practices. Content creators were inspired to rework their existing content for the launch of the redesigned website.
The workshops provided the reference materials necessary to keep writers on track and to simplify the revision process.
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