SITUATION

Building on organic content success

Terminal had experienced success with pivoting its go-to-market approach to “lead with value,” including high quality content to educate and advise. Terminal asked Content Science to collaborate on taking the content approach to the next level through analysis, strategy, and execution.

SOLUTION

A 360 approach with analysis, strategy, and execution

Leveraging our CS Brain (management consulting), CS Lab (analysis and testing), and CS Forge (creative and development studio) solutions, we collaborated with Terminal to quickly evaluate the situation and form a way forward.

Sample activities and deliverables included

• Quantitative audit of content effectiveness, including SEO, for Terminal and its top competitors.
• Customer journey development, content mapping, and gap analyses.
• Strategic recommendations and suggestions.
• Thought leadership content planning, creative asset production, and landing page development in Storyblok.

RESULTS

Efficient time to value from thought leadership

The effort resulted in a distinctive thought leadership asset, The Ultimate Guide to How AI Is Tranforming Hiring, and a supporting landing page to aid organic, paid, and earned media efforts.

The thought leadership and other enhancements are increasing Terminal’s visibility with priority customer segments. And the recommendations and suggestions informed Terminal’s roadmap for future content efforts.