SITUATION

DSGa engaged Content Science to help state agencies manage content more effectively.

As the go-to resource for the hundreds of staff who manage Georgia government websites, DSGa is responsible for leading content technology, training, and best practices. To better serve the state’s residents, DSGa launched a multi-year initiative to improve content effectiveness, including implementing a new content management system, Drupal 8. The move to Drupal 8 also involved a significant paradigm shift in terms of how they think about and present content to constituents.

SOLUTION

Developing a content playbook, designing a process for agency engagement on content strategy, and providing training on key skills.

We worked with DSGa to assess their situation and create a plan to give individual agencies the right content tools and training, including content intelligence tools for analysis and tracking.

RESULTS

DSGa gained immediate and longer-term benefits from the content playbook and training program.

DSGa gained immediate and longer-term benefits from working with Content Science to develop a content playbook and training program.

Content Tools at Their Fingertips: The DSGa team now has ready-to-use resources for helping state agencies improve their website content.

Training Tips and Tactics: DSGa staff have also gained skills and insights that will help them empower more agency website content creators and managers.

Content Effectiveness Measurement: DSGa is now moving toward a system of content intelligence that maximizes the use of data from SiteImprove, Google Analytics, and ContentWRX.