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Content Science Joins Adobe, Twitter, and The New York Times in Content Authenticity Initiative

posted by Esther Goh

Atlanta, Georgia – Content Science has officially become a member of Content Authenticity Initiative, joining companies such as Adobe, BBC, Microsoft, Twitter, and The New York Times.

It marks the latest step in the firm’s commitment to fighting disinformation.

“I’m thrilled for Content Science to join this important effort in content provenance. It’s a cornerstone of truth in content,” notes Colleen Jones, president of Content Science.

“We look forward to sharing our research and lessons learned on issues like content credibility and content effectiveness to inform the standard for trustworthy content,” Jones continues.

Launched by Adobe in partnership with The New York Times Company and Twitter in 2019, Content Authenticity Initiative (CAI) has collaborated with a wide set of representatives from commercial organizations (software tools, publishers, social media), human rights organizations and academic research.

The initial mission of CAI is to develop the industry standard for digital content attribution, giving creators a tool to claim authorship and empowering consumers to evaluate whether what they are seeing is trustworthy.
 
Open standards would enable creators to transparently share the details of how they created an image. They would also reveal attribution and history for documents, video, audio, and streaming content. 
 
Find out more at contentauthenticity.org.
 

About Content Science
Content Science is an end-to-end content company that works with the world’s leading brands to close the content gap in digital business. Our solutions CS Brain, CS Forge, and CS Lab bring together outstanding services as well as unique products with proprietary data like ContentWRX. We turn your content insight into business impact.

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