News + Media Mentions

Content Science Joins the Next Practices Group (NPG)

posted by Esther Goh

AUSTIN, Texas & ATLANTA, Georgia – The Next Practices Group (NPG) announced today that Content Science is joining its network of companies and Colleen Jones will join NPG’s group of firms as founder and leader of the firm. NPG clients will now have access to an expanded team of content analysts, designers, writers, developers, and strategists who are focused on integrating analytic insights and improving the effectiveness of content in all forms.

“We center our narrative development on the ABCDE model,” stated Bob Pearson, Founder and Chair, NPG. “Our goal is to build industry leading teams in Analytics and Content with a strong base in behavioral psychology, so that our ideas, campaigns and content strategy shape the future we envision with our clients.”

“Joining the Next Practices Group is the latest chapter in a story of progression for Content Science,” said Colleen Jones, Founder and President of Content Science. “Content Science and NPG share an exciting and ambitious vision for content. We understand that when business is digital, content is critical.”

Colleen Jones is a leading consultant, author, speaker, and innovator in the field of content strategy. As Founder and President of the award-winning firm Content Science, she has led strategic initiatives for clients including Dell, The Home Depot, and Centers for Disease Control and Prevention. Jones published the top-selling books, The Content Advantage and Does Your Content Work? with New Riders. Jones also developed ContentWRX, a platform to evaluate content effectiveness.

“Content Science’s unique expertise, proven methods, award-winning results, and entrepreneurial mindset will further unlock all of our firms and capabilities for creating content that matters,” Pearson added.

About the Next Practices Group
The Next Practices Group (NPG) is a founder-driven network of firms with 180 team members that work together to solve problems and utilize proprietary media and analytics models to craft the right solution for each client. Firms within the network specialize in communications, marketing, public affairs, security, software, analytics, brand purpose, digital transformation and PESO digital media. For more information, please visit

About Content Science
Content Science is an award-winning content firm founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.