Atlanta, Georgia – Our work with The Home Depot has made the International Content Marketing Awards shortlist for 2021 in the Best Use of Data & Insight category.
This project involved developing a three-pronged approach to assess the value of DIY content, identify characteristics of the top performing content, and establish “best-in-class” standards.
As a result, optimized DIY content resulted in +753% higher average revenue and +500% higher average visits than unoptimized DIY content.
Read more about how we helped The Home Depot scale successfully with content intelligence in our case study.
The shortlisted entries from around the globe will now be judged by another set of content marketing experts to decide the gold, silver and bronze winners. The winners will be announced on November 25.
The prestigious International Content Marketing Awards are run by the Content Marketing Association (CMA), an industry association for marketing, publishing, advertising and social agencies.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
For media inquiries, please contact us at 404-445-6166 or send us a note.