Atlanta, Georgia – Content Science Founder Colleen Jones features in the season finale of the Content Insiders Podcast, hosted by Acrolinx CEO Volker Smid.
The series showcases a variety of enterprise content leaders from companies like IBM, Nestle, Ericsson, Citrix, and more, delving into how they leverage content to differentiate and surpass their goals.
Acrolinx is a leader in the content technology field, and well placed to host conversations about developments in this space.
With more than 20 years of experience in the field, Jones shares insights on the value of content for different business functions and common challenges faced in the enterprise environment.
The role of technology in content marketing, operations, and effectiveness is discussed in detail in this lively episode, which also includes a cameo from Smid’s young son, and spans time zones from Germany to the eastern US.
Content technology is essential to scaling up advanced content marketing programs and enabling automation of content personalization, curation, delivery and much more. Jones offers insights into the opportunities that lie ahead and the importance of embracing a content technology stack.
Being the final episode in the season, they also wrap up by circling back to touch on specific examples covered off in earlier episodes with other content leaders who participated in Season One.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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