Content Marketing for Social Media is her third LinkedIn Learning course. Students will come away with practical knowledge to start incorporating powerful social media content into their content marketing strategies.
The course covers everything from creating engaging social media content and encouraging sharing, to managing audiences and measuring performance. Top tips for each major social media platform are included.
Content Marketing for Social Media will be available to anyone who is subscribed to LinkedIn Learning, as well as anyone with a LinkedIn premium membership. Currently, more than 500 million people have access to LinkedIn Learning.
Watch the introductory video below.
In these video lessons, she demonstrates how to level up a content strategy with a robust framework. Topics covered in the 30-plus videos include:
- Selecting social media platforms
- Promoting content on social media
- Growing a social media audience
- Partnering with influencers
- Tips for major social media networks
- Evaluating impact
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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About LinkedIn Learning
LinkedIn Learning is a growing library of 9,000+ digital courses taught by industry experts on a range of business, creative and technical topics. Content is broken into bite-sized segments that can be viewed anytime, on any device, online and offline. The platform creates personalized recommendations so learners can efficiently discover courses that are relevant to their goals or job function. LinkedIn Learning has 25 million members, and the content reaches millions more.