Atlanta, Georgia – A new content marketing course has just launched on LinkedIn Learning, taught by Content Science Founder Colleen Jones.
Advanced Content Marketing covers content marketing at its deepest level and is tailored to experienced professionals looking to scale up content programs.
Drawing on her extensive experience working with clients including six of the Fortune 50 and six of the top 50 U.S. web properties, this course is a follow-on to Introduction to Content Marketing, which was released in 2019.
Advanced Content Marketing will be available to anyone who is subscribed to LinkedIn Learning, as well as anyone with a LinkedIn premium membership. Currently, more than 500 million people have access to LinkedIn Learning.
“I’m excited that this course is so easy for so many people to access. Whenever you use LinkedIn, you can pop over to check out a video from the course,” says Jones.
Watch the introductory video below.
In these video lessons, she demonstrates how to level up a content strategy with a robust framework. Topics covered in the 30-plus videos include:
- Message architectures
- Storytelling models
- Establishing thought leadership
- Growing your audience
- Personalizing content experiences
- Managing content teams
- Repackaging content
- Developing a content supply chain
- Scaling operations
- Testing and calculating ROI
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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About LinkedIn Learning
LinkedIn Learning is a growing library of 9,000+ digital courses taught by industry experts on a range of business, creative and technical topics. Content is broken into bite-sized segments that can be viewed anytime, on any device, online and offline. The platform creates personalized recommendations so learners can efficiently discover courses that are relevant to their goals or job function. LinkedIn Learning has 25 million members, and the content reaches millions more.