News + Media Mentions

Colleen Jones Reveals How to Capitalize on Content in the Atlanta Business Chronicle

posted by Esther Goh

Atlanta, Georgia – Content Science Founder Colleen Jones features in a new Atlanta Business Chronicle article, outlining how businesses and entrepreneurs looking to capitalize on content marketing can succeed in the digital age.

Jones believes content marketing has the potential to transform almost any business. Through consulting and training, she helps companies launch and scale content marketing programs, and individuals pivot their content marketing careers.

Leveraging decades of experience, she has grown online magazine Content Science Review into a respected industry publication, productized online courses through Content Science Academy, published multiple books, and most recently launched introductory and advanced content marketing certification courses via LinkedIn Learning.

Jones has seen many companies experience growing pains in their content marketing efforts, and in this article, she explains how to avoid the most common mistake that trips organizations up.

She also details how long brands should commit for in order to start seeing results, and how to stay ahead of evolving consumer tastes and technological trends.

Read the full article here.

About Atlanta Business Chronicle

Atlanta Business Chronicle is a part of American City Business Journals, the largest publisher of metropolitan business newsweeklies in the United States, with 43 business publications across the country reaching more than 3.6 million readers each week.

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

For media inquiries, please contact us at 404-445-6166 or send us a note.

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