News + Media Mentions

Content Science Launches ContentWRX Advanced Features

posted by Esther Goh

ContentWRX advanced features now available

Atlanta, Georgia – Content Science has released ContentWRX advanced features to revolutionize evaluating content effectiveness. The features enhance ContentWRX’s patented content analysis and scoring method to tell a more complete story about whether content is working for customers—and why.

Content Science founder Colleen Jones notes, “As the first major release for ContentWRX in two years, I’m thrilled to see these features come to life. ContentWRX will help companies that invest in content marketing, product content, media, and more understand whether it’s paying off—with much less hassle and much more insight.”

Specifically, the advanced features include:

  • Collection and reporting of microanalytics such as scroll depth, text highlights, and video interactions.
  • Sentiment and theme analysis of customer comments about content.
  • Integration of heatmap data from tools such as HotJar.
  • Page / screen level of scoring and reporting.

These features are available as part of the ContentWRX plans Content Effectiveness Plus and Enterprise.

Using ContentWRX, clients can learn how to enhance the effectiveness of their content without having to export or manipulate any data themselves.

The system presents valuable dashboards and analytical insights directly through the front-end user experience.

It also provides research-based custom recommendations, along with curated examples of best-in-class content.

About ContentWRX

The patented ContentWRX system offers unique features that take the hassle out of understanding and predicting your content’s effectiveness. ContentWRX analyzes and scores the effectiveness of content, enabling organizations to collect, analyze, interpret, and act on data to accelerate ROI across sales, marketing, customer support and more. To learn more, visit the website or schedule a live demo.

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

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