News + Media Mentions

Webinar Recap: Using Content Intelligence to Win

posted by Esther Goh
Webinar - Win in Business with Content Intelligence

Atlanta, Georgia – Making smarter content decisions for better business results with content intelligence sounds great, but how? Find out in this free webinar featuring Content Science Founder Colleen Jones.

Catch up with the replay, which is now available online and reveals secrets to content success inspired by world-class poker.

You’ll come away from this one-hour webinar armed with the knowledge to:

• Recognize three types of content decisions that benefit from content intelligence.
• Understand four ways you can improve content decisions.
• Find out what it takes to win big on content.

Content intelligence represents the systems and software that transform data into actionable insights for content strategy and tactics. It is a more comprehensive and sophisticated way of understanding whether your content works—and then doing something about it.

From there, you can gain insights about whether your content is effective and why, and potentially even predict how to make your content more effective. And you often also can gain insight to help calculate ROI or learn more about the preferences, concerns, and issues experienced by your customers.

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

For media inquiries, please contact us at 404-445-6166 or send us a note.


Content Science Academy

Content Science Academy is the world's only academy devoted to content excellence.

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