News + Media Mentions

STC Roundtable Puts the Spotlight on Content Measurement + Intelligence

posted by Esther Goh

Atlanta, Georgia – Content Science Founder Colleen Jones has been announced as the guest curator for the next Society for Technical Communication (STC) monthly roundtable series.

The theme for August is content measurement and content intelligence, a topic close to her heart.

Does the content we create make a difference? Sooner or later we all face that question, in one form or another. The good news is we can answer that question faster, easier, and with more confidence now than ever before.

The catch? Measuring content requires time and effort up front to set up a system—a system called content intelligence.

Over the course of four weeks, the STC, a professional association dedicated to the advancement of technical communication, will host a curated series presented by Jones designed to help you start and use such a system to quantify your content’s impact and value.

Week 1: Measuring Content Effectiveness (Webinar)

August 13 at 2pm ET

Does your content work? It’s a critical question that sounds simple. But answering it is as complex as it is critical. This webinar will make answering it easier by offering a framework for measuring content effectiveness, introducing a content KPI matrix, and sharing tips supported by research or examples.

Week 2: The Elements of Content Intelligence: Set Up a System to Measure Content + More (Whitepaper + Course)

If you want content intelligence to be more than a nice idea, this set of resources is for you.

– The whitepaper introduces a three-step process for establishing a system of content intelligence.
– The course offers more detail, a variety of examples, and the opportunity to work through activities.

Week 3: Panel discussion – To Content Measurement, Intelligence, + Beyond (Webinar)

August 22 at 1pm ET

If you have experienced highs and lows in measuring content, you’re not alone. This panel discussion will reveal the challenges, opportunities, and successes different content leaders from AT&T, The Home Depot, Walters Kluwer Health, and Expedia have experienced as they take measuring content from a nice idea to reality. We’ll discuss issues such as:

– Being data rich and content insight poor
– Making the case for measuring content
– How measuring content makes a difference to governance
– Methods and tools for measuring content and assembling content intelligence

Hosted by Colleen Jones, the session will offer moderated discussion interspersed with brief panelist presentations. And, of course, your questions will be welcome.

Week 4: Introduction to ContentWRX

Learn how ContentWRX works to make understanding your content’s effectiveness achievable and scalable. We’ll walk through:

– What a ContentWRX evaluation is and how to set one up
– Understanding the ContentWRX evaluation score
– Analyzing results in the ContentWRX dashboard
– Using advanced ContentWRX features

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

For media inquiries, please contact us at 404-445-6166 or send us a note.