Atlanta, Georgia – Content Science Founder Colleen Jones is set to deliver two featured presentations at the upcoming Content Strategy Applied conference, hosted by PayPal.
Content Strategy Applied, which will take place from October 29-30 in San Jose, California, will focus on the coming age of content operations and what it means for organizations.
Naturally, content intelligence plays a key role in this future—and Jones will be presenting on how this impacts content from an operational perspective.
In “Content Effectiveness: Understand Whether Your Content Works”, she will provide a framework for understanding content effectiveness in six dimensions, tips for measuring it, and examples of applying insights from it to content strategy and more.
And in “The Content Future: What the Data Is Telling Us + What It Means for You” attendees will gain key insights about digital disruption, content operations, and content intelligence based on research by Content Science, Pew Research Center: Internet and Technology, McKinsey & Company, and others.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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