News + Media Mentions

Colleen Jones Takes the Guesswork Out of Content Effectiveness in Marketing Magnified

posted by Esther Goh

Atlanta, Georgia – The latest edition of Marketing Magnified, the CMO Council’s official monthly journal, is now online, with a piece by Content Science Founder Colleen Jones highlighted as the featured article.

What makes content impactful and how do you evaluate effectiveness? This is a challenge facing many CMOs today.

Jones delves into the five key dimensions of content effectiveness, originally distilled from insights drawn through our ContentWRX evaluation tool.

Getting a grip on each of these elements is crucial to boosting the relevance of any content marketing program.

It’s essential reading for any senior marketing leaders with the desire to give their content team the edge and clarify the value of their output!

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

For media inquiries, please contact us at 404-445-6166 or send us a note.

About CMO Council

Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.