Atlanta, Georgia – Content Science Founder Colleen Jones has outlined some crucial tips for companies aspiring to play and win the content game in two pieces published on MediaPost, a top industry publication.
With brands and products such as FitBit, TurboTax and Dollar Shave Club innovating in the content space to guide and advise customers, stepping into the content game is no longer optional.
In one article, Jones explains why growing businesses have a content advantage over their enterprise counterparts, complete with an illuminating example of a small spinning studio that wowed her by delivering a content-rich experience across many channels.
Her second feature details the strategic questions every marketer should ask themselves before committing to a content marketing program.
Both articles are based on her newest book, The Content Advantage: The Science of Succeeding at Digital Business through Effective Content. Released in late 2018, it has already garnered praise and positive reviews from leaders at companies such as Google and Vanguard.
MediaPost.com is an established and influential website for the media, marketing and advertising industries that boasts a large community of more than 150,000 members.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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