News + Media Mentions

The Content Advantage (Clout 2.0) Has Officially Landed

posted by Esther Goh

Atlanta, Georgia –  The Content Advantage: The Science of Succeeding at Digital Business through Effective Content – a modern-day guide to planning, creating, delivering, and optimizing content that will make your business thrive – is finally available.

Written by Content Science Founder Colleen Jones, the highly anticipated title is the second edition of the pioneering bestseller Clout: The Art and Science of Influential Web Content, released in 2011.

Companies are facing increasing pressure to deliver the right content to the right customers at the right time. Jones posits that in the age of digital disruption, the choice is not whether to do content. Rather, the choice is whether to make your approach to content strategic and, consequently, an advantage.

Drawing on her extensive experience with the Fortune 50 and a number of U.S government agencies as well as large nonprofits, this book is thoroughly updated for today’s modern business environment.

The Content Advantage is grounded in research and focused on practical application with examples and case studies from start to finish. Executives and practitioners will benefit from its guidance on creating a content vision and strategy and sustaining those with the right operations and intelligence.

The book is already drawing positive reviews from industry leaders.

“This is one of those books you’ll want to share with your entire team,” says Jared Spool, Founder of User Interface Engineering and Cofounder of Center Centre. “Learning the proven techniques and developing the shared language will give your content the umph it needs to increase your organization’s competitiveness.”

“[The Content Advantage is] a good addition to our bookshelves. It’s more than a second edition,” notes Ginny Redish, President of Redish & Associates and author of Letting Go of the Words: Writing Web Content that Works (Interactive Technologies).

The Content Advantage is available in print, as an ebook, and in audio format. Order your copy now from Amazon here.

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of  The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

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