Content Science publications share our latest thinking, promote good content practices, and feature insights from clients and fellow thought leaders.
Our founder and CEO
Colleen Jones wrote two cornerstone books about content.
Does Your Content Work?
Why Evaluate Your Content—and How To start
Does your content work? It’s a simple question, but getting a clear answer is often anything but easy. This ebook will help you overcome common challenges and start evaluating content regularly.
The Art and science of influential web content
Compelling content isn’t easy, but it’s the only way to influence online. This book will guide you through planning, creating, and evaluating your content.