detail
Content + Credibility: Phase 1 Findings
Who It's For: Marketing, Product, Content, & Web Professionals
What makes web content credible today? Find out from this first report from our in-depth study of content and credibility. This report includes
- Results from our large-scale survey with 800 U.S. participants and 800 U.K. participants.
- Easy-to-understand charts, tables, and infographics.
- Strategic insights based on the results.
- Actionable recommendations.
- Summary of pertinent studies (literature review).
- A set of slides for each market, including key figures.
The first report of its kind, it addresses important content issues for the U.S. and U.K. markets, such as
- How perceptions of content credibility have changed over the past 5 years.
- What characteristics of web content affect whether people think it's credible.
- Differences in perceptions of content credibility by age and education.
- How people verify the credibility of web content.
- Recommendations for applying the insights to your content.
about our reports & tools
They're the result of research, observation, and our many years of experience. We’re also practical people, crafting each document with real objectives and industries in mind.
Each report and tool is a digital file for easy download. You simply checkout, and then we send you an email with a link to the file.
Questions? Feedback?
Contact us.
