reports & tools
our latest
Content + Credibility: Phase 1 Findings
What makes web content credible today? Find out from this first report from our in-depth study of content and credibility. This report includes
- Results from our large-scale survey with 800 U.S. participants and 800 U.K. participants.
- Easy-to-understand charts, tables, and infographics.
- Strategic insights based on the results.
- Actionable recommendations.
- Summary of pertinent studies (literature review).
- A set of slides for each market, including key figures.
The first report of its kind, it addresses important content issues for the U.S. and U.K. markets, such as
- How perceptions of content credibility have changed over the past 5 years.
- What characteristics of web content affect whether people think it's credible.
- Differences in perceptions of content credibility by age and education.
- How people verify the credibility of web content.
- Recommendations for applying the insights to your content.
more
10 Tips for Testing a Content Concept
Testing a content concept—a mockup or draft of your content—helps ensure your content works for people. This report provides 10 tips for testing content concepts, based on our experience with a variety of website content in a wide range of industries. Whether you're working with a single concept or multiple concepts, testing your content can help make the difference in the success of your website.
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Simple, step-by-step explanations
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Tables and lists
Content Analysis: Understanding Your Content Needs
Content analysis is the tough but critical first phase of a content strategy. This report explains how to do it based on our experience with a variety of websites in a wide range of industries. Whether you're working on a redesign, migration, or integration, this guide will help you move forward.
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Step-by-step explanations
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Visuals and examples
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References and resources
about our reports & tools
They're the result of research, observation, and our many years of experience. We’re also practical people, crafting each document with real objectives and industries in mind.
Each report and tool is a digital file for easy download. You simply checkout, and then we send you an email with a link to the file.
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