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7 Content Tips for Small Businesses

Starting your dream business can be overwhelming, especially once you begin to develop your web presence. Your customers are online, so you should be too. But where do you start? This report provides seven practical tips for creating quality content that will help you attract the right customers, build your credibility with those customers, and help your customers buy your product or service. 

  • Simple explanations
  • Relevant examples
  • References and resources
 
  Site License help

4 Content Types Crucial to Better Health

Better content strategy will help clinicians, patients, and public health professionals make better decisions. And that's a good thing for all of us. This report summarizes relevant research and explains 4 types of content to improve health decisions.

  • Supporting research
  • Examples and illustrations
  • Resources
 
  Site License help

10 Tips for Testing a Content Concept

Testing a content concept—a mockup or draft of your content—helps ensure your content works for people. This report provides 10 tips for testing content concepts, based on our experience with a variety of website content in a wide range of industries. Whether you're working with a single concept or multiple concepts, testing your content can help make the difference in the success of your website.

  • Simple, step-by-step explanations
  • Tables and lists
 
  Site License help

Content Analysis: Understanding Your Content Needs

Content analysis is the tough but critical first phase of a content strategy. This report explains how to do it based on our experience with a variety of websites in a wide range of industries. Whether you're working on a redesign, migration, or integration, this guide will help you move forward.

  • Step-by-step explanations
  • Visuals and examples
  • References and resources
 
  Site License help

about our reports & tools

They're the result of research, observation, and our many years of experience. We’re also practical people, crafting each document with real objectives and industries in mind.

Each report and tool is a digital file for easy download. You simply checkout, and then we send you an email with a link to the file.

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