reports & tools
our latest
Content + Credibility: Phase 1 Findings (Pre-order)
What makes web content credible today? Find out from this report of our in-depth study's first phase. This report includes
- Summary of pertinent studies (literature review).
- Results and insights from our large-scale survey.
Our survey addresses important issues for the U.S. and U.K. markets, such as
- How perceptions of content credibility have changed over the past 5 years.
- What characteristics of web content affect whether people think it's credible.
- Differences in perceptions of content credibility by age and education.
- How people verify the credibility of web content.
- Recommendations for applying the insights to your content.
Available Q1 2012
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7 Content Tips for Small Businesses
Starting your dream business can be overwhelming, especially once you begin to develop your web presence. Your customers are online, so you should be too. But where do you start? This report provides seven practical tips for creating quality content that will help you attract the right customers, build your credibility with those customers, and help your customers buy your product or service.
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Simple explanations
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Relevant examples
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References and resources
4 Content Types Crucial to Better Health
Better content strategy will help clinicians, patients, and public health professionals make better decisions. And that's a good thing for all of us. This report summarizes relevant research and explains 4 types of content to improve health decisions.
- Supporting research
- Examples and illustrations
- Resources
10 Tips for Testing a Content Concept
Testing a content concept—a mockup or draft of your content—helps ensure your content works for people. This report provides 10 tips for testing content concepts, based on our experience with a variety of website content in a wide range of industries. Whether you're working with a single concept or multiple concepts, testing your content can help make the difference in the success of your website.
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Simple, step-by-step explanations
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Tables and lists
Content Analysis: Understanding Your Content Needs
Content analysis is the tough but critical first phase of a content strategy. This report explains how to do it based on our experience with a variety of websites in a wide range of industries. Whether you're working on a redesign, migration, or integration, this guide will help you move forward.
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Step-by-step explanations
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Visuals and examples
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References and resources
about our reports & tools
They're the result of research, observation, and our many years of experience. We’re also practical people, crafting each document with real objectives and industries in mind.
Each report and tool is a digital file for easy download. You simply checkout, and then we send you an email with a link to the file.
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Contact us.