the book

CLIMB TO CLOUT

Compelling content isn't easy, but it's the only way to influence online. This book, now in reprint due to its popularity, will guide you through planning, creating, and evaluating your content.

• “"A very powerful and immediately useful book...Jones not only gives you what you need to do, but also an in-depth discussion (and application) of rhetoric and psychology behind influential content."”

  Backbone Business Magazine

• “Reading about content strategy is one thing, but *seeing* it is quite another, and Clout delivers. I find it quite remarkable that such an unassuming volume delivers such a high quantity of information. ”

  Andrew Maier
  Co-founder, UX Booth

• “I have read this book twice and referred to it countless more times. I am amazed by how much useful information could be packed into 223 pages...I'd suggest you buy a copy and share with a colleague, but you might not want to give it up.”

  J. Todd Bennett
  Executive Director of Communications + Marketing, Oglethorpe University

• “There are few books I like to keep within an arm's reach, but Clout has instantly taken its place among them.”

  Richard J. Ingram
  Content Strategist
  

• “Colleen creates a strategic plan for your company to develop persuasive information for your customers that, at the same time, is highly valuable to them. Not easy to do, and Colleen pulls it off.”

  Joe Pulizzi
  Co-Author of Get Content, Get Customers
  

• “If a new outlook is in your company's future, Clout is worth adding to your book list. But don't limit it to just C-level suite executives or the design team. In order for content to influence, it needs to have complete buy-in from those who will be on the front line.”

  CMS Wire

• “Colleen Jones clearly and (perhaps not surprisingly) persuasively explains how to create content that not only informs, but influences.”

  Mandy Brown
  Curator of A Working Library