CEO l @leenjones
A veteran of the interactive industry and leader of the Content Science team, Colleen has led strategic initiatives for Fortune 50 companies, government agencies, and boutique brands.
She regularly consults with executives and practitioners to improve their strategy and processes for content. Colleen shares insights from her experience in these books:
Colleen also is the cofounder of our patent-pending evaluation platform, ContentWRX.
With nearly 20 years of experience, Colleen has held leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she led a team to improve the customer experience across channels including web, IVR, mobile, and point-of-sale applications. Her accomplishments include a rare executive award for her multichannel work to improve Cingular’s customer experience.
Colleen is responsible for setting our strategic direction, spearheading our thought leadership, and establishing our culture to balance innovation and results. She assembles the right team for each of our engagements, guaranteeing that we give clients sound advice and effective solutions.
Colleen regularly speaks for industry conferences around the world, from San Francisco to Sidney. She also gives guest lectures for prestigious institutions such as University of Georgia and Centers for Disease Control and Prevention.
With an M.A. from James Madison University, Colleen is an active member of American MENSA, American Marketing Association, International Association of Business Communicators, and the Association of Computing Machinery. She also founded Atlanta Content Strategy and is a past chair of the executive board for the Atlanta chapter of the Association for Computing Machinery SIG on computer-human interaction.