Content Operations + Leadership
What makes content operations successful?
That question is more important than ever to digital business. Our benchmark content operations study with nearly 100 content professionals with companies ranging from Charles Schwab to Cisco reveals insights about the state of content leadership, content strategy, content intelligence, technology, and more.
Top 3 Reported Challenges to Maturing Content Operations
Content strategies are not standard
No direct evaluation of content effectiveness
No clear strategy or plan
Content operations lack
52.9% of participants reported they did not know the budget. Content leaders who reported success also reported knowing the budget
62.5% of participants reported not evaluating content impact or success with data
85% of participants reported not using advanced automation technology