About The Principal
Colleen Jones, M.A.
Principal + Chief Strategist + Author + Speaker l @leenjones
A veteran of the interactive industry and leader of the Content Science team, Colleen has led strategic initiatives for Fortune 500 companies, government agencies, boutique brands, and savvy startups.
She regularly consults with executives and practitioners to improve their strategy and processes for digital content. Colleen shares insights in her book Clout: The Art and Science of Influential Web Content.
Colleen has more than 15 years of experience, with leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she led a team to improve the customer experience across channels including web, IVR, mobile, and point-of-sale applications. Her accomplishments include a rare executive award for her multichannel work to improve Cingular's customer experience.
Colleen is responsible for setting our strategic direction, spearheading our thought leadership, and establishing our results-oriented culture. She assembles the right team for each of our engagements, guaranteeing that we give clients sound advice and effective solutions.
With an M.A. from James Madison University, Colleen is a member of American MENSA and the Society for Participatory Medicine. She also founded Atlanta Content Strategy and is a past chair of the executive board for CHI*Atlanta. Colleen regularly speaks for industry conferences and gives guest lectures for institutions such as University of Georgia and Centers for Disease Control and Prevention.
After a day of transforming web content, Colleen often unwinds at a lively Irish pub or blogs at Content Insights.