March of Dimes
An iconic brand grounded in rich history, March of Dimes has advanced the health of moms and babies for 85 years.
March of Dimes Modernizes Training Curriculum for Moms
An iconic brand grounded in rich history, March of Dimes has advanced the health of moms and babies for 85 years. Health communication and education are key activities for this nonprofit’s important mission.
March of Dimes has a strong track record with educating moms-to-be on a range of important topics. But the nonprofit recognized that to truly fulfill its mission, the health education shouldn’t stop there. So, with support from Johnson & Johnson, March of Dimes sought Content Science to develop a modern training program geared for moms after they have given birth (postpartum).
Using the studio capabilities of CS Forge, the Content Science team researched, wrote, and edited 10 learning modules about a wide range of postpartum topics. The team established guiding principles to ensure the material would be inclusive, accessible, and accurate.
Additionally, the Content Science team leveraged the capabilities of CS Lab to
- Engage subject matter experts to provide input into the material.
- Test the curriculum with very specific populations for comprehension, tone, and more.
- Explore ways to deliver the curriculum to busy moms.
The curriculum testing validated that the new material was both easy to understand and striking the right tone. Our research also shed light on methods and channels to consider for delivering the material. Additionally, the project gave March of Dimes a repeatable approach to testing future additions or changes to the curriculum and insight into how to evaluate the education program’s impact over time.