CONTENT OPERATIONS STUDY

What Makes Content Operations Successful in the Age of AI?

If your organization is investing in digital transformation or artificial intelligence, you’re not alone. But you can set your organization apart from the many that will struggle to see a return. How? By handling content operations the right way.

This comprehensive report shares insights from Content Science’s latest research in the world’s largest study of content operations, including:

The value of content operations today
The current state of content operations maturity + success
The factors that set the most mature + successful apart
Top challenges in maturing content operations now
The impact + potential of AI (artificial intelligence)
Perspectives from leaders with FedEx, ServiceNow, The Home Depot, Content Science, + more

This one-of-a-kind research will help you understand the importance of content operations and inspire you to take its maturity to the next level.

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SAMPLE EMPLOYERS OF PARTICIPANTS

More than 100 professionals + leaders participated in the latest research. Nearly 1000 have participated in the overall study.

45% of organizations aspire to operate at the highest level of content operations maturity, but only 9% actually are.

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Exclusive Tools + Insights

Content Ops Maturity Model

Learn the levels of content operations maturity. Assess your organization's current state or choose a goal for the future state.

Commentary + Guidance

Get context for the numbers from Colleen Jones, president of Content Science, past head of content at Mailchimp, and author of The Content Advantage.

Example Successes

We share wins, such as improving productivity, increasing alignment, showing ROl, and overcoming challenges.

VALUE OF CONTENT OPERATIONS

“As AI continues to evolve, effective content operations are becoming increasingly important. They not only streamline the content creation process but also allow us to maintain control over our narrative, ensuring that our messaging is coherent and resonates across all channels. Content operations should be the backbone of modern content teams.”

Steven Pritt, Vice President, Thomson Reuters

Value of This Guide

Save Research Time

Get an outside perspective and evidence-based insights all from one report.

Prioritize Your Plans

Learn what has the most impact on maturity and success, such as measuring content effectiveness, governance, vision, technology, and more.

Anticipate What’s Next

Understand the impact of trends like volatility, disruption, and AI on content operations.

86% of organization are using AI in at least some areas of content operations, but only 29% report moderate or fast progress.