Content Science Launches Study of Content Operations in the Age of AI
Atlanta, Georgia – Content Science recently launched its biannual study, with a focus on the state of content operations in the age of AI (artificial intelligence).
“What’s the state of content operations in the age of AI? And what does that mean for you? These are the kinds of questions our team is seeking to answer,” notes President Colleen Jones.
The study focuses on client-side professionals and leaders with content responsibilities, with opportunities for them to participate in a survey and in a follow-up interview. Potential participants can take the survey through July 28, 2025. Participants from any industry are welcome.
Content Science has conducted a study of content operations and related issues about every 2-3 years since 2014, plus smaller supplementary studies. More than 700 professionals and leaders with content responsibilities have participated in our surveys and interviews about content operations.
Sample employers of past participants include but are not limited to Amazon, Best Buy, March of Dimes, Abbott, Udemy, The Home Depot, Cisco, US Bank, Mayo Clinic, Booking.com, Capital One, and ServiceNow.
Content Science conducts in-depth analysis of the data to identify insights such as
- Current state benchmarks of content operations overall and in key areas.
- Top challenges to mature content operations.
- Top applications of artificial intelligence.
- Top success factors, or what the most successful organizations do differently.
“It’s an exciting time as large organizations have the opportunity to take content operations and AI to new levels of productivity and impact,” says Jones. “The insights from this study will shed light on what it really takes to make the most of this opportunity.”
A report based on the study, What Makes Content Operations Successful in the Age of AI?, will become available in early Q4 2025.
About Content Science
Content Science is an end-to-end content firm that works with the world’s leading brands to close the content gap in digital business. Our solutions like CS Brain (management consulting), CS Forge (creative and development studio), and CS Lab (testing, measurement, and reporting) bring together outstanding services as well as unique products like ContentWRX, Content Science Academy, and Content Executive Council. We turn content insight into business impact.
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