Atlanta, Georgia – The numbers are in: Effective content ops is no cake walk, as Content Science Founder Colleen Jones will demonstrate with fresh insights at Content Operations Summit this December.
She will be sharing exclusive findings from the 2019 Content Leadership and Operations Benchmark Study, with examples that illustrate just what separates the good from the great—and those who don’t even rate.
Drawing on examples from AT&T and others, this session will convey the fundamentals that matter to solid outcomes and seizing more consistent wins from your content programs.
Co-presenter Jeffrey MacIntyre of Bucket Studios will demonstrate how some organizations have ventured successfully into personalization, sharing a framework of progressive personalization that can help you get some quick wins on the board to make the case for adding bigger, brassier instruments to advance your content operations maturity.
Effective content operations execution is not just a win for process, outputs, or outcomes. It can level up your teams’ contributions in terms of marketing technology and test-and-learn efforts as well.
Armed with fresh insights from this conference, you will be well-placed to develop more measurable, reusable, targetable, and optimizable interactions with your content operations.
Content Operations Summit runs from December 9-10 in Boulder, Colorado. The event is aimed at marketing and communications professionals leading strategic initiatives across content and demand generation, at director-level and above.
Other topics on the agenda include designing and delivering consistent, effective content across the buyer’s journey; bringing impactful content and messaging plans to life; uniting internal teams through content; and wrangling people, processes, and technology to drive transformation.
About Content Science
Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.
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