In the hyper-competitive world of MBA programs, content matters. Prospective students range from those just a couple of years into their career to high-powered executives looking to deepen their leadership abilities. With such different audiences seeking MBA programs in an information-saturated age, the Terry College of Business at University of Georgia realized it needed to more effectively compete and cut through the noise. Read More >
In my last post, I explained what sponsored content (or native advertising) is. Since then, two rather juicy and high-stakes experiments in sponsored content launched. Let’s take a look at each for lessons they might offer media properties and marketers.
YAHOO!: TUMBLR SERVES NATIVE ADS
Sponsored content, branded content, and native advertising. Oh my. When it comes to content, we’re not in Kansas anymore. As the worlds of marketing and publishing collide, you might hear such terms thrown around. Let’s take a closer look at these terms and their implications for marketers and media properties.
FIRST THINGS FIRST: DEFINITIONS + EXAMPLES
Branded content, sponsored content, and native advertising are sometimes used interchangeably, but there is an important distinction. Read More >
In my last post, I walked through visual content strategy and why it needs to be part of your larger content strategy. Now, let’s take a look at visual content strategy in action. Visual content can help a user fall in love with a product and take the big step to purchase. But, only if you use the right approach to visual content in the right stages. Read More >
Digital today is a world of unprecedented complexity, which is a big opportunity. This research, sponsored by Google, shows different ways Americans use multiple screens.
What does this mean for content? American consumers want whatever content they want whenever they want it. They want content in and of itself and content to support tasks, such as shopping, anytime and anywhere. That’s an unprecedented demand for content. Read More >
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