Planning an innovative or effective digital experience today usually demands research and analysis. But, how do you figure out which methods to use? A new book, Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions, has the answer. One of the book’s authors, Bella Martin (pictured right), recently took time away from her work at Delta to answer some of my questions about this handy resource. Read More >
This very short post appeared on my personal blog. I’ve had a few requests for it, and Erin Kissane kindly quoted it in The Elements of Content Strategy. (If you haven’t read that book, give yourself a treat and do so right away.)
I recently read the book Neuro Web Design. Useful? Yes. Clear explanation of psychology in persuasive websites? Read More >
By now you’ve heard of Pinterest, the virtual pinboard that lets you share and organize images on the web. You may also have read various articles on Pinterest’s policies that have recently come under fire and prompted the company to rewrite their Terms & Privacy statement. (It goes into effect April 6, 2012.)
There’s still a great many unknowns about Pinterest’s value to individuals, companies, and industries. Read More >
Content isn’t just text. It’s visual assets such as photos, graphics, and video, too. When developing your content strategy, consider how to best use your visual assets.
What do I mean? Well, let’s look at a few examples from our recent work with Equifax.
Emphasize + Educate
Before we worked with Equifax, their product pages used stock photos of people. Read More >
If I had to describe the past 5 years of my career in one word, I’d say variety. Nothing keeps my geek juices flowing better than consulting with a government agency one month, a large corporation the next, and a startup the next. Why? Because my brain has to adapt quickly. So, I see patterns that aren’t obvious to me otherwise. Read More >
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