A note from Content Science: Colleen Jones first shared this interview on her personal blog, and we’ve moved it here. We like how this interview sheds some light on the tradeoffs between professional and user generated content. Among the tradeoffs are credibility and quality. As we get ready to release the first results from our Content + Credibility Study, the discussion seems as timely today as it was in 2008. Read More >
Recently, I shared my perspective on why mobile is not a channel. That begs the question, “What is it?”
I see mobile as a collection of touchpoints.
MOBILE IS AN ECOSYSTEM OF TOUCHPOINTS
Mobile surrounds each of your users with many ways of connecting to digital—or touchpoints. Smartphone touchpoints allow each user to monitor, be alerted, and react in the moment. Read More >
Strategy can take so much work that we lose connection to execution. Execution is important. If you implement a fantastic strategy poorly, you might as well not have a strategy at all. It won’t work.
That’s why I welcomed the chance to mobilize this website. To keep it interesting, we ate our own dogfood by following our own advice. The effort reminded us of some handy lessons. Read More >
Here at Content Science, we’re helping clients create effective content, design, and UX strategies for iPhone and Android applications. One common thread we’re seeing is that companies are taking a second look at Android after a long period of waiting to see how the open source OS would capture the market. Whether they’re refreshing existing content or expanding onto the platform for the first time, the consensus is that Android is worth the investment. Read More >
I’m fascinated by the Quantified Self movement and the many resulting apps and apparatuses available. We can monitor everything from the number steps we take in a day to our sleep patterns. As I’ve continued checking it out, I see how this movement has cast an even wider net.
Recently, I read “Highway to Health” in Metropolis Magazine. Author Jade Chang explains that Ford has taken personal data to a whole new level by incorporating wireless technology into their vehicles to keep self-trackers connected while on the road. Read More >