It’s a Mad, Mad, Mad, Multiscreen World

New Research Sheds Light on How Americans Use TV, Smartphones, Tablets, + More

Colleen Jones Posted by

Aug 31 2012

Digital today is a world of unprecedented complexity, which is a big opportunity. This research, sponsored by Google, shows different ways Americans use multiple screens.


What does this mean for content? American consumers want whatever content they want whenever they want it. They want content in and of itself and content to support tasks, such as shopping, anytime and anywhere. That’s an unprecedented demand for content. Read More >

The Art of Technology Translation (Part 2)

5 Ways to Communicate Intimidating Information to a Non-Technical Audience

Kevin Howarth Posted by

Aug 28 2012

In Part 1, I discussed two of the most common technology content flaws and offered up a new way of looking at your technology content. Here, in Part 2, I explore some specific insights, takeaways, and examples to help you improve your content about technology.

To start, understand that technology ultimately affects people in some way—a way that you can express in plain language. Read More >

Tell a Story with Numbers

Essential Questions to Make Your Infographics More Meaningful

Lisa Clark Posted by

Aug 22 2012

Let’s take a look at why the infographic is a versatile tool for telling a story with numbers—and how you can make the most of it with careful planning.


We all suffer from a constant barrage of facts and figures. Although we know web users do read, most people don’t have the time or patience to read everything.

Read More >

The Argument Advantage

Why Making the Case Makes Your Content Work

Colleen Jones Posted by

Aug 15 2012

“Life is a bunch of decisions,” my mother has said more than once.  After many years of making decisions large and small, good and bad, I realize how right she is. Think about how many small decisions you make each day, from what to eat for breakfast to what to wear to what to post on Twitter to the myriads of decisions you make at work. Read More >

The Art of Technology Translation

How To Communicate Even the Most Intimidating Information to a Non-Technical Audience

Kevin Howarth Posted by

Aug 08 2012

Early in my career, I edited a magazine focused on promoting the Georgia technology industry. In 2004, we put together a directory of Georgia technology companies as part of a special issue. One late afternoon after a full day of editing, I stared at a page of information systems company descriptions. Eyes weary from reading thousands of words, my 10,000 foot view of these technology company descriptions staring back at me led to an epiphany. Read More >