We’re facing a digital world with more ways to publish content than ever. Wouldn’t it be handy to make content smart enough to know where to publish and how? Ann Rockley has spent decades figuring that out. A pioneer of structured content and content automation, Ann recently released the second edition of her seminal book, Managing Enterprise Content: A Unified Content Strategy. Read More >
Today, it’s a thrilling and daunting time to do content strategy. Users constantly demand quality content across a growing number of channels and touchpoints. Fortunately, thought leaders in this space are rising up to the challenge. I recently had the pleasure of picking the brain of one of those thought leaders, Melissa Rach. Melissa co-authored the second edition of Content Strategy for the Web (New Riders). Read More >
SEO (search engine optimization) is effectively describing your site to search engines so they recommend its content to to the right people. Who are the right people? People searching for terms and topics that are relevant to your content.
Without SEO, your content won’t appear at the top of search results for Google when you want it to. And, your content won’t work well with your own website’s search function. Read More >
I celebrated July 4 by escaping Hotlanta to hike in the Blue Ridge Mountains. While trekking down the Appalachian Trail, I startled a bear. Yes, I mean a big furry beast with sharp claws—and probably a big appetite. Before I had time to ponder being eaten, the bear scurried off.
A couple of hours later, I nearly stepped on a rattlesnake spread across the trail. Read More >
The wise Ginny Redish once said, “Too many usability tests focus only on finding information—not on how the information itself works for people.” Amen. But, why is testing whether content works for people a good idea? Why is it worth spending time and money? Let’s look at five reasons why.
#5 – SHOW PROGRESS QUICKLY
With content, many results take time to achieve. Read More >
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