Early in my career, I edited a magazine focused on promoting the Georgia technology industry. In 2004, we put together a directory of Georgia technology companies as part of a special issue. One late afternoon after a full day of editing, I stared at a page of information systems company descriptions. Eyes weary from reading thousands of words, my 10,000 foot view of these technology company descriptions staring back at me led to an epiphany. Read More >
Previously, we looked at how to make your content more readable for search engines. Now, let’s see what you need to know as your site enters visual design, coding and beyond.
AFTER THE CONTENT STRATEGY STAGE
OK. The hard part of SEO is over for you content strategists. Or is it? Working with your team to optimize their designs + code is also an important part of the process. Read More >
We’re facing a digital world with more ways to publish content than ever. Wouldn’t it be handy to make content smart enough to know where to publish and how? Ann Rockley has spent decades figuring that out. A pioneer of structured content and content automation, Ann recently released the second edition of her seminal book, Managing Enterprise Content: A Unified Content Strategy. Read More >
Today, it’s a thrilling and daunting time to do content strategy. Users constantly demand quality content across a growing number of channels and touchpoints. Fortunately, thought leaders in this space are rising up to the challenge. I recently had the pleasure of picking the brain of one of those thought leaders, Melissa Rach. Melissa co-authored the second edition of Content Strategy for the Web (New Riders). Read More >
SEO (search engine optimization) is effectively describing your site to search engines so they recommend its content to to the right people. Who are the right people? People searching for terms and topics that are relevant to your content.
Without SEO, your content won’t appear at the top of search results for Google when you want it to. And, your content won’t work well with your own website’s search function. Read More >
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