Over the past week, we’ve shared the main plot line from our study’s first report. People are turning constantly to web content for help with everything from understanding a health condition to picking out shoes. (I admit, sometimes, shoes are a life-and-death decision.) But, people feel they can’t count on that web content. It’s a tale of great—but so far disappointed—expectations. Read More >
Our recent Content + Credibility Study focuses on the perception of web content. Being a designer, I was very curious about the outcome of the study because we all know design is the most important and influential part of any communication, right? (Well, not really, but we designers like to think so!) Also, I knew visual design would play a part in the depiction and acceptance of the study itself. Read More >
We just finished the first phase of our Content + Credibility Study. What did we discover? A lot.
We surveyed 800 people in the U.S. and 800 people in the U.K. about their perceptions of web content credibility. This infographic shows a few key findings for the U.S.
My first reaction to this was disappointment. We’ve made so much progress in the interactive industry with technology, but we seem to be far behind with content. Read More >
Last week, I participated in the 4th annual Intelligent Content Conference helmed by Scott Abel and Ann Rockley. The intense Palm Springs sun bathed the event in a lovely glow, but I didn’t see much of it. The presentations and community of smart people captured my attention and left my mind steeped in insights and ideas. I’m sharing a few of the takeaways that excite me most. Read More >
Let’s see what you think about visual design and its impact on the evaluation of the credibility of a website and its content in our Design + Credibility Quiz.
TAKE THE QUIZ
1. How important is visual design to a user’s assessment of the credibility of a website?
In a survey of 2,684 people, what percentage do you think discussed “design look” as a big influence on their perception of credibility online? Read More >