During recent interviews for Phase 2 of our Content & Credibility Study, we have been asking people what web content they find credible and why. As part of that process, I have observed many people’s opinions of search results listings and what makes a result click-worthy. It’s made me think about the importance of a certain content element – the meta description. Read More >
Years ago, I attended a lecture at UNC-Chapel Hill where the featured speaker was Noble Prize winner, James D. Watson. He told the story of how a textbook and a chance encounter led him to a historic scientific discovery.
I remember the date of his discovery well. It was February 27, 1953, and he was very close to solving a long-standing scientific riddle. Read More >
If you work in interactive, you might think content strategy isn’t your job. Have you ever thought about any questions like these?
- How often should you Tweet?
- What is our message?
- Would a video tell our story more effectively?
- For our redesign, what content should we keep and what content should we delete?
- What voice is best and what tone is appropriate when?
I recently had the distinct pleasure of becoming a MINI Cooper owner.
(That’s me looking happy.)
The delightful experience of picking out and getting to know my MINI got me thinking about content architecture in a new way. Architecture connects content strategy and content management. Because architecture isn’t visible and might seem dry, it sometimes gets short shrift. Getting the MINI reminded me why architecture deserves more of our attention. Read More >
Congratulations, you’ve launched a new approach to content. You took the time to conduct analysis, form a strategy, and plan the right implementation. Now what? You need to keep your approach to content going. Make it sustainable and repeatable, in other words. How do you do that? By putting a system of governance in place.
GET A GLIMPSE INTO CONTENT GOVERNANCE
Governance of web content is a system of
- Oversight from digital or content leadership.
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