Visual Content Strategy

What It Is + Why You Need It

Lisa Clark Posted by

Oct 03 2012

To draw users in with digital content, you need words and visuals. Let’s dig into the visual side of strategic planning for content.

WHAT IS VISUAL CONTENT STRATEGY?

When we say content, we’re talking about more than text. We mean images, videos, infographics, slide sets, and more. A strong content strategy will define what to tell and what to show through visuals. Read More >

Winning the Battle Against Content Chaos: Part 2

An Interview With James Deer, Co-Founder of GatherContent

Kevin Howarth Posted by

Sep 26 2012

James DeerIn Part I of our interview with James Deer, GatherContent’s co-founder, we discussed the problem of content chaos in organizations and how to spot the most common content strategy weaknesses. In Part II, we talk to James about content templates, what to do about PDFs, and whether “content strategy” is real or hype.

You mentioned in a blog post that you were worried about spamming versus sending legitimate notifications. Read More >

Winning the Battle Against Content Chaos: Part 1

An Interview With James Deer, Co-Founder of GatherContent

Kevin Howarth Posted by

Sep 19 2012

James DeerSurpassing 7,000 users and moving from beta into a paid service, GatherContent is gathering steam! On a mission to defeat content chaos in organizations, GatherContent simplifies how content is created, structured, and published. More importantly, GatherContent turns any high-level content strategy into simple, consistent, and executable steps that anyone within an organization can follow. Hailing from Aberdeen, Scotland, co-founder James Deer was kind enough to pop in for a Skype chat and talk to us about content issues that all organizations are wrestling with—and how to begin solving those issues. Read More >

Putting Your Arguments Into Practice

Make the Case in Your Content Communication, Architecture, + Design

Colleen Jones Posted by

Sep 12 2012

In my last essay, I explained why valid, sound arguments are so important to helping people make decisions. In this post, let’s delve more into what arguments mean for planning all sides of your content—communication (or editorial), architecture, and design.

COMMUNICATION: ARTICULATE + REITERATE THE CASE

An argument is more than a key message and less than a flood of information. Read More >

Could Uncredible Content Stymie Health Innovation?

An Excerpt from My New Article for Interactions

Colleen Jones Posted by

Sep 06 2012

I’m delighted to share this excerpt from “Will Content Credibility Problems Flatline Health Innovation?” The full article is available from ACM Interactions. It’s free for ACM SIGCHI members and a small cost for nonmembers. 

Coverthumbnail“Digital content—the text, images, audio, and video that make up digital experiences—is in demand. In few industries is it more in demand than for health. Eight in 10 American internet users have looked online for health information. Read More >