Toward Content Nuance

Colleen Jones Posted by

Jan 30 2013

Have you ever seen an SNL digital short? Whether you like them or not, you have to check out the one from this week’s Saturday Night Live, YOLO:

You only live once, indeed. And living with a bombardment of conflicting information and misinformation is enough to make us as confused or paranoid as Andy Samberg.

Now, I dig a wide range of media and content, from books to ads to journal articles to tweets, from gossip blogs to research to self-help to literature. Read More >

When is Trustworthy Content Most Important?

Health, Wellness, & Finance Top Our Results

Lisa Clark Posted by

Jan 25 2013

Trust, in this modern world of ours, is in flux. Edelman just released the 2013 Trust Barometer, a global study that gauges people’s trust in government, business, media, and NGOs. The worldwide mood? Skepticism.


Unfortunately, distrust is still rampant for government, business and NGOs, with the lowest dip in 2012 and some  improvement for 2013. The least trusted segment continues to be  financial services—not surprising in the global financial climate. Read More >

Stop Pretending and Start Testing Your Content

An Interview With Dr. Carol Barnum, Author of Usability Testing Essentials

Kevin Howarth Posted by

Jan 17 2013

CBUCenter (150x150)In too many organizations, content and usability are woefully separated. How many times have you witnessed or experienced usability testing where there is a placeholder for content, rather than the actual content? Dr. Carol Barnum points out that usability testing without considering content misses the whole point.

In many organizations, content and usability often operate in different siloes. Why do they need to be working closer together? Read More >

Death Star Response Shines as Wow Moment

How Can You Wow People with Your Web Content?

Colleen Jones Posted by

Jan 14 2013

When it comes to creating content “wow” moments, the U.S. federal government now has a proven track record. You might recall CDC’s explanation of how to prepare for a zombie apocalypse. Well, now the White House has responded to a petition to build a Death Star with a geeky tongue-in-cheek explanation. A sample…

We don’t have a Death Star, but we do have floating robot assistants on the Space Station, a President who knows his way around a light saber and advanced (marshmallow) cannon, and the Defense Advanced Research Projects Agency, which is supporting research on building Luke’s arm, floating droids, and quadruped walkers. Read More >

New Credibility Insights for a New Year

Our Research Findings and Donations Advance Trustworthy Conten

Colleen Jones Posted by

Jan 03 2013

It’s a new year, a great time for a fresh start. And few things need a new approach more than content for financial services. Why? Three reasons:

Financial scandals in the U.S. and around the world have weakened many people’s trust in the industry. 
Less than a year ago, Edelman’s Trust Barometer found that the trust of Americans was still shaky even though the financial sector bounced back, to some extent, economically. Read More >