Content Insights Blog

Strategy can take so much work that we lose connection to execution. Execution is important. If you implement a fantastic strategy poorly, you might as well not have a strategy at all. It won't work.

That's why I welcomed the chance to mobilize this website. To keep it interesting, we ate our own dogfood by following our own advice. The effort reminded us of some handy lessons.  Read More >

Here at Content Science, we're helping clients create effective content, design, and UX strategies for iPhone and Android applications. One common thread we’re seeing is that companies are taking a second look at Android after a long period of waiting to see how the open source OS would capture the market. Whether they’re refreshing existing content or expanding onto the platform for the first time, the consensus is that Android is worth the investment. 

Android is clearly a dominant force in mobile. By Q3 2011 it had captured 43% of the U.S. market according to Nielsen. This parity with Apple’s iOS, which is currently the most popular OS in the States according to multiple accounts, means it’s time to stop watching and start planning.  Read More >

I'm fascinated by the Quantified Self movement and the many resulting apps and apparatuses available. We can monitor everything from the number steps we take in a day to our sleep patterns. As I've continued checking it out, I see how this movement has cast an even wider net.

Recently, I read “Highway to Health” in Metropolis Magazine. Author Jade Chang explains that Ford has taken personal data to a whole new level by incorporating wireless technology into their vehicles to keep self-trackers connected while on the road. I thought I'd take a moment to share a rapid review of the article including what I liked, what I didn't like, and what this means for content.  Read More >

As someone who has worked in marketing and advertising for years, I’ve seen certain words that used to be harmless develop negative connotations. Most of us don’t hear the word “advertisement” without thinking of an annoying interruption. Particularly, the acronym “SEO” (short for search engine optimization) has become associated more and more with spam, manipulation, and trickery.

Shifts in the meaning of words are a natural part of lingual evolution, but these particular buzzwords suffer because of the people who exploit their popularity to make a quick and easy buck.  Read More >

The use of mobile in the U.S. and around the world is growing faster than you can say “app or mobi site?” The possibilities for mobile are exciting and, at the same time, mind boggling. Where do you start planning the mobile content and experience for users? And, internally, where do you begin planning ownership and process for mobile?

The planning starts before you realize it. It starts with your view of mobile. How you see mobile will affect everything else you plan—for better or for worse. So, it’s worth taking a moment to check your perspective.  Read More >