Content Insights Blog

Shopped for a Father's Day card lately? You'll see plenty of golfing, fishing, and barbecuing themes. While my father enjoys many of those hobbies, that's not what stands out most to me about him. What stands out to me are two things:

1. As an electrical engineer, he could fix any appliance in the house, from the TV to the oven to the sewing machine. (The ice maker was his nemesis for a while, but eventually my dad even fixed that.)  Read More >

"How on earth did we plan trips before the Internet?" my friend, Kate, and I pondered out loud as we chatted about summer vacations.

"I remember growing up my parents used to write to hotels and parks asking for brochures, and that was pretty much all we had to decide on a family vacation," she said.   Read More >

Many companies talk about collaboration but fail to execute. Content has a lot to do with that. To actually do collaboration well, a content strategy must combine with both technology and a culture truly open to collaboration. For Lance Yoder (right), Program Manager at Cerner, collaboration must involve analyzing current content consumption and figuring out how technology can help Cerner do it better. And when you consider Cerner is a global health company that helps optimize processes and eliminate error for healthcare providers and consumers, the stakes for successful collaboration through content are high.

Using a social collaboration platform called Jive, Cerner currently hosts about 8,500 groups consisting of both clients and associates who have formed communities to share information and ideas. “We’re always thinking of ways to make the collaboration experience more personal,” says Yoder.  Read More >

In my last post, I explained what sponsored content (or native advertising) is. Since then, two rather juicy and high-stakes experiments in sponsored content launched. Let's take a look at each for lessons they might offer media properties and marketers.

Yahoo!: Tumblr Serves Native Ads

After acquiring Tumblr, Yahoo! added sponsored content within two weeks. What exactly is the change? Each time you log into your Tumblr dashboard, you'll see a sponsored post featured, such as this one on the right for a new family TV show:  Read More >

Sponsored content, branded content, and native advertising. Oh my. When it comes to content, we're not in Kansas anymore. As the worlds of marketing and publishing collide, you might hear such terms thrown around. Let's take a closer look at these terms and their implications for marketers and media properties.

First Things First: Definitions + Examples

Branded content, sponsored content, and native advertising are sometimes used interchangeably, but there is an important distinction.  Read More >