It's a Mad, Mad, Mad, Multiscreen World New Research Sheds Light on How Americans Use TV, Smartphones, Tablets, + More
Digital today is a world of unprecedented complexity, which is a big opportunity. This research, sponsored by Google, shows different ways Americans use multiple screens.
What does this mean for content? American consumers want whatever content they want whenever they want it. They want content in and of itself and content to support tasks, such as shopping, anytime and anywhere. That's an unprecedented demand for content. How can you meet the demand? By planning for content wisely.
For a nice overview of the research, check out this TechCrunch article.