We make your content make a difference to your users, brand, innovation, idea, success

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Consulting

We’re content experts ready to inform and advise.

Content Analysis + Evaluation

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Understanding your content situation

Content
Strategy

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Envisioning the future of your content

Content Experience

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Planning the right content for the right users across touchpoints

Content Systems + Leadership

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Aligning people, process, + technology to sustain your content to sustain your content

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Our Offerings

Transform your content with new skills + ideas from our workshops.

Loved that the workshop was so focused on content. So many workshops are more broad in scope, or incorporate other disciplines.

I liked the ability to “workshop” current content within our site and hearing from other attendees about their challenges and ideas.

Attendee of Content Science Workshop

Colleen Jones did an excellent job of showing actual, real-life examples of projects and explaining what worked and what didn’t and why.

Attendee of Content Strategy Applied USA

Colleen has been a great friend to our Master of Internet Technology program here at the University of Georgia. She has appeared several times as a guest speaker to impart her wisdom and knowledge about web content to our students. Her talks always garner great feedback from our students and they demonstrate her vast breadth and depth of knowledge about the topic. Colleen’s talks always include many “war stories” that effectively illustrate and provide validity to how well her techniques work in practice.

Craig Percy, MIT Program Director, University of Georgia

Content Science shared great examples and concepts, but more importantly they shared tools that we can use to help us with editorial planning, putting together a plan, communicating that plan to people at ECRI, and knowing our audience better. We can also replicate many of their core process recommendations across the organization.

Nan Smith, ECRI Institute

Dell has a practical, no-nonsense approach to helping customers do more. We want our content to be relevant for the decisions our customers are making. People appreciated hearing from the author of Clout, a thought leader in the field.

Diane Bunton, Director, Global Online Content Operations, Dell

When I noticed Colleen’s background and then ordered my own copy of her successful publication, Clout, I knew that she would be an excellent fit for a Keynote Speaker at eduWeb Conference in Boston. Colleen was a delight to work and communicate with….She was professional in every aspect of our arrangement and delivered an outstanding presentation for our higher education audience.

Shelley Wetzel, Founder, eduWeb Conference

The Content Analysis Workshop was the highlight of the HxD conference for me. Colleen gave us all the tools we needed to start conducting our own content analysis projects right away. and showed us how to apply our findings to the creation of content. I know I’ll be returning to these slides, templates, and checklists frequently as we begin our content evaluation efforts.

Marie Connelly, Global Health Delivery Project at Harvard University

As the keynote speaker at our Illinois Webmasters Forum, Colleen Jones did a wonderful job engaging the audience and delivering a well-thought-out, appropriate, and articulate presentation.

Doug Burgett, Director, University of Illinois

In opening our German IA Summit, Colleen Jones did a fantastic job delivering a sophisticated, intelligible, and well-received keynote presentation.

Jan Jursa, Director, German IA Summit

Your principals of influence inspired ideas to make our content more compelling to the customers we want to reach. And your strategic yet practical insights into planning content were very helpful.

Nate Kristy, Sr. ManagerAtlanta Journal Constitution
Whitepapers

Content Strategy for Marketing

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