The Whitepaper

Creating content that aligns with the user intent of a query is important, but there’s so much more that goes into a successful piece of content. It’s not about nailing the user intent for one keyword, but understanding all of the user intents that exist within a topic and producing content for all of them.

Read this white paper to understand user intent, why one page is rarely enough to rank for competitive topics, and how to build a content cluster that positions you as an authority.