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Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact. A content intelligence system must collect multiple sources of data and execute analyses and interpretation focused on questions about content.
A strong content strategist should have a broad range of content skills, including writing, communications, research, planning, marketing, and more. Content Strategists should know how the product and/or web design and development process works and understand how to analyze user data.
Do you want to make your content easy to find, share, personalize, and reuse? Then you want a smart approach to taxonomy and tagging. Developing a taxonomy can seem like a daunting task. But if you understand the basics and follow best practices, you will be ready to tackle taxonomy.
User experience (UX) writers create compelling customer experiences in the digital world. They write copy for websites, mobile apps, and digital products. If you are looking to hire a UX writer, you will want candidates with certain skills and experience. You’re not just looking for a talented writer.
A premium subscription to Content Science Review unlocks a host of benefits. You’ll benefit from access to exclusive thought leadership and resources from our team, as well as from other experts in the field, when you log in. Now you can also enjoy free access to Content Marketing for Social Media, the latest LinkedIn Learning course presented […]
With a premium subscription to Content Science Review, you benefit from access to exclusive thought leadership from our team, as well as from other experts in the field, when you log in. Now you can also enjoy free access to Advanced Content Marketing, a new LinkedIn Learning course presented by Colleen Jones.
Have you been thinking about putting together a content playbook but not sure how to go about it? Our resource center is your one-stop-shop for all you need to put together a winning content playbook. These resources will help you: Understand exactly what a content playbook is Learn what the elements of a content playbook […]
Content technology is essential to getting your content produced, published, and promoted. Consider these technologies and tools for planning, creating, delivering, and evaluating your content. To access this PDF, log in if you’re a subscriber, or you can become a subscriber here.
The content future is quickly becoming now, thanks to advances in content automation and personalization. Companies like Intel, Netflix, SAP, and Amazon are already paving the way in using automation to deliver, create, and evaluate content. But, what do these advances in content automation and personalization mean for you?
Does your content work for your users or customers? Sooner or later all of us face that question. It sounds easy, but getting to the bottom of content effectiveness often seems impossible. In this video—recorded from a presentation given in Seattle with attendees from NASA, Amazon, Portent, and Seattle startups—Colleen Jones sheds light on how […]