Retail and Ecommerce Content


Support the customer journey with the right retail and ecommerce content.

Today, most people around the world do most of their buying research—if not the buying itself—online. And digital devices are disrupting the in-store shopping experience. That’s a huge opportunity for your content to guide, influence, and support your customers. As content experts, the Content Science Team can help you deliver the right content to the right customers at the right time.

ROI of Impactful Content

Impactful content (such as descriptions, how-to articles, whitepapers, lookbooks, instructions, videos, and much much more) makes a difference to your bottom line. How? Let’s review a few common ways…

  • Increasing sales by supporting the buyer journey
  • Accelerating sales by attracting more of the right potential customers
  • Reducing customer support and service costs by making self-service work
  • Raising awareness of your brand or offerings with new or different markets
  • Increasing customer satisfaction and loyalty
  • Establishing your brand as a source of thought leadership to influence investor, market, and partner perceptions
  • Changing perceptions of your brand or your product and service brands

The Content Science Difference

As our name implies, we get content for your retail or ecommerce experience down to a science. We’re a content strategy and intelligence firm that analyzes your content situation, develops a strategy, helps you implement the strategy, and evaluates results. Check out examples below of our work, thought leadership, and products.

Sample Clients

eRetailer Becomes Ready to Advise Customers with Niche Content Strategy

FootSmart CoverWhen multi-million-dollar retailer FootSmart contemplated a new direction for their content, they turned to us for trustworthy advice.

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Content Strategy for Marketing

whitepaper-cover2You know content is important to marketing and sales for your Retail and ecommerce business. So it’s time to get strategic so you can sustain and scale your success.

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Recent Intelligence

Putting the Fun in Function: Infusing Brand Voice into UX Copywriting

Jamie Hirthler Herring of Cricket Wireless on how to infuse brand voice into UX copy and how not to let it become stiff and robotic (read: boring.)

Designing Connected Content: Book Excerpt

Learn about well-designed content + user experience from this Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow excerpt.

5 Takeaways From Our Content Operations + Leadership Study

Our Content Operations and Leadership Benchmark Study uncovered no shortage of interesting findings. Read on for the top takeaways.

ContentWRX Software

contentwrxDoes your content work for your customers? Our software service takes the grunt work out of answering that question.

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Content Workshops + Training

workshopOur workshops and training will equip you or your team for content success. Public and custom on-site options available.

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