Expand Your Strategy for Media Content
Technology has changed the way people consume content—and consequently disrupted the media and publishing industry. It’s time to expand your strategy and elevate your approach to media content.
Beyond the Right Content to the Right Experience
Figuring out the right content to publish can take you far, but it’s not enough. You need to deliver that content to the right people at the right time through the right experience. Oh, and innovate how you monetize, too. Opportunities to consider include
- Personalizing the experience with your content
- Engineering the content so it’s easier for people and search engines to discover
- Creating a delightful, responsive content experience across devices
- Exploring subscriptions
- Partnering with advertisers to offer sponsored content
- Establishing innovation and strategy processes and training for your teams
The Content Science Difference
At Content Science, we take the guesswork out of how to innovate your media and publishing products. We’re a content strategy and intelligence firm that analyzes your content situation, develops a strategy, helps you implement the strategy, and evaluates results. Check out examples below of our work, thought leadership, and products.
A Publishing Pioneer Creates a Unified Vision for Web Content
As one of the most distinguished publishers in history, Wiley needed a fresh content strategy to respond to the pressing demands of a changing user base and accelerating competition.Learn More Download
Content Strategy for Content Products
You know content is important to the experience your customers have with your product or service. It’s time to get strategic so you can sustain or grow your success.See the Whitepaper
Tina Kister of Teladoc on the artificial boundary that exists between marketing communication and technical communication and how to avoid it.
Get facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
Joseph Dickerson, a UX designer for Microsoft, makes his predictions for UX trends in 2018.
Does your content work for your customers? Our software service takes the grunt work out of answering that question.Learn More
Content Workshops + Training
Our workshops and training will equip you or your team for content success. Public and custom on-site options available.Learn More