Media Content

media

Expand Your Strategy for Media Content

Technology has changed the way people consume content—and consequently disrupted the media and publishing industry. It’s time to expand your strategy and elevate your approach to media content.

Beyond the Right Content to the Right Experience

Figuring out the right content to publish can take you far, but it’s not enough. You need to deliver that content to the right people at the right time through the right experience. Oh, and innovate how you monetize, too. Opportunities to consider include

  • Personalizing the experience with your content
  • Engineering the content so it’s easier for people and search engines to discover
  • Creating a delightful, responsive content experience across devices
  • Exploring subscriptions
  • Partnering with advertisers to offer sponsored content
  • Establishing innovation and strategy processes and training for your teams

The Content Science Difference

At Content Science, we take the guesswork out of how to innovate your media and publishing products. We’re a content strategy and intelligence firm that analyzes your content situation, develops a strategy, helps you implement the strategy, and evaluates results. Check out examples below of our work, thought leadership, and products.

A Publishing Pioneer Creates a Unified Vision for Web Content

cs_casestudy_wileyAs one of the most distinguished publishers in history, Wiley needed a fresh content strategy to respond to the pressing demands of a changing user base and accelerating competition.

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Content Strategy for Content Products

whitepaper-cover1You know content is important to the experience your customers have with your product or service. It’s time to get strategic so you can sustain or grow your success.

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Recent Intelligence

An Interview with Colleen Jones, Content Change Agent

Intercom magazine recently identified Colleen Jones as a Change Agent. Learn more in this interview with Content Science's CEO.

Forecasting What Mobile Users Want: A “Sunny Day” Strategy for any Type of Weather

The Weather Channel expands its brand experience for mobile users across all weather and all locations by providing an outstanding home screen experience

Sidestep the Catch-22 of Content ROI

Colleen Jones warns of the doom loop for content ROI and offers resources to help avoid it.

ContentWRX Software

contentwrxDoes your content work for your customers? Our software service takes the grunt work out of answering that question.

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Content Workshops + Training

workshopOur workshops and training will equip you or your team for content success. Public and custom on-site options available.

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