News + Media Mentions

Second edition of “Clout: The Art and Science of Influential Web Content” to be Published in Spring 2018

posted by Rachel Cautero

Atlanta, Georgia –  New Riders, an imprint of Pearson Education, announced they will publish a second edition of “Clout: The Art and Science of Influential Web Content” to be released in Spring 2018.

“Clout,” written by Content Science CEO and Founder Colleen Jones, was originally published in 2010 and has since been a top seller in the arena of planning, creating, and evaluating content with impact. The title includes more than 152 examples and case studies throughout, making it easy for content professionals to improve their text, images, audio, and video.

“I’m thrilled that content, design, marketing, and technology professionals around the world have found ‘Clout’ useful for so many years,” Jones says. “While the core principles explained hold up well, I’m excited to update and expand the book to address modern content opportunities.”

About Content Science

Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of “Clout: The Art and Science of Influential Web Content.” Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010. The firm also owns the content intelligence product ContentWRX, runs Content Science Academy, and publishes the online magazine Content Science Review.

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